Millennial parents are well-informed choice makers. We do the needful research, look for reviews, and analyze the pros and cons before settling on anything. We buy only those products or services that meet all the requirements in our checklist, be it a daycare or a face cream for the baby.
Introducing to you one such brand that meets all the criteria for a safe babycare wellness product – MommyPure India’s first-ever plastic negative, plant based, internationally certified clean range of baby care products.
MommyPure is the brainchild of Gaurav Katiyar who aims for a better world, for this generation and generations to come. Gaurav has been a seasoned professional with over 15 years of active experience in Brand Marketing, Digital media, and Sales; having worked with global media and creative agencies including Ogilvy, GroupM, and Publicise in India and in the USA in key consumer segments like CPG, Fintech, Aviation and Pharma amongst others. Being a parent himself, he wanted to ensure that the products for infants and kids are safe, clean, and sustainable.
What are the products from MommyPure?
MommyPure specializes in baby care products. They have products for hair care, skincare, and have even launched a special product line for taking care of baby’s delicate diaper areas.
MommyPure products like Soft As A Cloud Baby Lotion, Extra Gentle Tear-free Shampoo, Happy Bummies Baby Bum Butter, etc are all crafted with the best of natural and organic ingredients.
The brand also has a 70% Isopropyl Alcohol hand sanitizer, Safe Family Han San Gel, with the goodness of Aloe leaf juice and Vitamin E.
What is special about MommyPure?
In a market already cluttered with a plethora of baby care products, let us see what makes MommyPure stand out.
- CertClean Certified
MommyPure is India’s first CertClean certified baby care brand. CertClean is North America’s leading certification for safer beauty and personal care products.
For a brand to earn this certificate it should not contain ingredients from the ‘No List’. No List is a dynamic list of over 2000 chemicals and ingredients that are harmful to humans and the environment. This means that all the products from MommyPure are devoid of ingredients like parabens, sulfates, mineral oil, and preservatives that are harmful to our neurological, hormonal, and reproductive systems.
- 100% Ingredients Transparency
Simply giving a list of nature friendly ingredients doesn’t make a brand transparent. Here is were MommyPure scores more points. The brand not only provides a list of all the ingredients used but also gives a clear picture of where the ingredients are sourced from, what they do, and how they are made. Isn’t that what we call as being transparent?
- Cruelty-Free & Vegan Brand
MommyPure is a cruelty-free and vegan brand under PETA’s Global Beauty Without Bunnies program. This means no animals were used for testing or as a source for deriving ingredients in the making of MommyPure products. This ensures the ingredients are 100% plant-based.
- India’s 1st rePurpose Global Certified Plastic Negative Brand
MommyPure is committed to the environment too. The brand donates a percentage of every product purchase to fund projects that collect, process, and reuse plastic waste. Under this project, ocean-bound plastic waste twice as much as MommyPure uses across its packaging and operations are collected and recycled.
- Certified Ingredients
MommyPure follows the below natural certification databases and standards while selecting the ingredients for their products.
- The NPA Standard for Personal Care Products
- Ecocert Standard for Natural Cosmetics
- Paula’s Choice
- EWG (Environmental Working Group)
- Whole Foods Premium Body Care Ingredient Standards
- NATRUE Standard
- Launched Category First Products
MommyPure has come up with category first products like the Comforting Baby Bum Butter and Refreshing Baby Bottom Wash. These first of its kind products are best to soothe a baby’s sensitive diaper area.
All the above certificates earned and standards that are strictly followed make MommyPure a safe choice for baby care products.
Do visit their website, have a look at the purity standards they follow, go through the ingredients used in the products, and know about the certificates they have earned. You are sure to fall in love with this internationally certified clean range of baby care products. Choose wisely for a better world.